The History And Growth Of Baby Jogger: From A Small Business To A Global Brand

If you google quality stroller, the first thing you will see is the Baby Jogger Company at the top. Do you know who invented the first three-wheeled jogging stroller?
Yes, you are right. Baby Jogger!
If you are new in the stroller world, you will often see the name of the baby jogger hovering around you. But is it safe to buy their products?
Let’s know some of their history and other aspects of this company that has won the trust of millions in over 50 countries. Since its birth in 1984, the baby jogger has revolutionized the stroller market. 

I will go through every aspect of this company and what the parents think about them. Let’s discover something new.

Baby Jogger Overview

Let’s go through some details about Baby Jogger, including its parent company, employee count, and more. 

Company NameBaby Jogger
Founded1984
FounderPhil Baechler
HeadquartersRichmond, Virginia
Parent companyNewell Brands
Revenue (2022)$210 million
Employees200
Phone(804) 285-7550
Fax(804) 285-7551
WebsiteBaby Jogger
ProductsStrollers, car seats, infant carriers, and other baby gear
AwardsRed Dot Design Award, Mother & Baby Award, JPMA Gold Seal Award, and the Parenting Magazine Editor’s Choice Award
CompetitorsUPPAbaby, Graco, Chicco, Britax 
Website Rank230,932
Website Visit155.6K

Phil Baechler- Founder of Something New

Have you ever wondered how Baby Jogger’s name came and how it became the world’s top brand for baby strollers?

In 1984, Phil Baechler was a newspaper journalist. He has set his eyes on something new. Something big. He also wanted to spend quality time with his infant son but not with the sacrifice of jogging.

Phil Baechler is the founder of baby jogger

With this vision, he began his venture in his Richmond garage in the same year.

So, how he got the name of the company?

Back then, the baby stroller was not fun at all. Baechler was not happy with the shaky ride for his child. So he wanted to create something more comfortable.

His concept was known as the first-ever jogging stroller.

40 Years of Evolution and Growth of Baby Jogger

Forty years ago, Phil Baechler shaped his concept into reality. Now, Baby Jogger has grown from a small business to a global brand. 

Over the years, Baby Jogger expanded its business to offer 20 models of baby strollers, car seats, and countless accessories.

Fun Fact: The company’s first stroller, ‘The Twinner’, was designed to carry two kids side by side!

Key Milestones in Baby Jogger’s History

Several key milestones have marked Baby Jogger’s journey toward becoming a global brand. Here are some of the most significant moments in the company’s history:

  • 1984 – The first Baby Jogger stroller is designed
  • 1986 – Baby Jogger becomes a small business
  • 1994 – Baby Jogger introduces the first three-wheeled stroller
  • 2001 – The City Series stroller is introduced
  • 2005 – Newell Rubbermaid acquires Baby Jogger
  • 2011 – The City Mini stroller is introduced
  • 2016 – Baby Jogger celebrates its 30th anniversary
In 1994, Baby Jogger introduced the first three-wheeled stroller

Baby Jogger Patents

According to Justia, Baby Jogger holds more than 20 patents. I have mentioned some of them below.

Patent TitleDate of PatentInventors
Removable Seat Attachments for StrollersMarch 2, 2023 Mark Zehfuss
Removable seat attachment for a strollerFebruary 14, 2023Mark Zehfuss
Removable seat attachment for a strollerNovember 24, 2022Jon Hee LEE, Megan ROE, Stacey Noel SIMPSON, Mark ZEHFUSS​
Removable seat attachment for a strollerAugust 4, 2020Jon Hee Lee, Megan Roe, Stacy Noel Simpson, Mark Zehfuss
Compact folding baby strollerJune 11, 2019Jordi Dorca Pujol, Zuan Zeng, Matthew Luis Rivera​

Spotlight on Baby Jogger Products

When it comes to strollers, Baby Jogger is a household name. I am surprised by their range of strollers, from iconic jogging strollers to sophisticated bassinet travel systems and versatile double strollers.

Their innovative design, top quality, and versatility made me try 7 different types of stroller models. And you know what’s more? They have got a range of accessories too for your maximum convenience.

These are the different types of products Baby Jogger manufactures.

Product Category
Stroller
Car seat
Home items
Accessories
Glider Board
Bassinet Kit
Belly Bar
Child Tray
Parent Console

Let’s take a look at some of their best products.

City Mini GT2

City Mini GT2

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  • This stroller is a part of their award-winning series. This innovative design includes all-terrain wheels, air rubber tires, and one-hand quick-fold. A 2022 survey showed that 7 out of 10 parents prefer City Mini GT2 for its convenience. 

Summit X3 Jogging Stroller

Summit X3 Jogging Stroller

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  • It’s an all-time favorite among fitness enthusiast parents. Its all-wheel suspension ensures a smooth and secure ride while jogging.

City Select Lux Stroller

City Select Lux Stroller

61u1yaafDfL. SL1500
  • If you have more than one child, don’t ignore this gem. Its 20+ configurations accommodate up to three children.

City Go Infant Car Seat

City Go Infant Car Seat

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  • It can be easily attached to any Baby Jogger stroller, providing a seamless transition from car to stroller.

Baby Jogger Customer Service and Product Warranty

Oh, and the customer support. To receive their customer’s voices, Baby Jogger has dedicated customer service to resolve any issue you might have. If you live in the USA, you can call them at 1-800-241-1848 or visit them at 4110 Premier Drive, High Point, NC 27265.

Their warranty policy is also top-notch. They provide a one-year warranty on all products. They offer a limited lifetime warranty on the frame of the stroller and a one-year warranty on the small parts and fabric.

Baby Jogger’s Commitment to Safety

Do you know what made the Baby Jogger from a small business to a global brand? Their commitment to child safety. They take safety as a promise, a vow.

Don’t be surprised when I say Baby Jogger’s products meet all critical safety standards, including the US ASTM, European EN, and Australian/New Zealand AS/NZS standards. 

One of the hallmarks behind their success is the five-point harness system. They also set the benchmark quite high in terms of braking systems.

Do you know: the Baby Jogger stroller goes through an astounding 15,000 rigorous testing cycles during the product development phase? That’s equivalent to 7 years of use.

Awards and Recognition for Baby Jogger

Baby Jogger’s commitment to safety, quality, and innovation has earned it numerous awards and recognition. Here are some of the most significant awards that the company has received:

  • 1996 – The Baby Jogger Original stroller is awarded the Good Housekeeping Seal of Approval
  • 2005 – The Baby Jogger City Series stroller is named one of the “Best Products of the Year” by Parenting magazine
  • 2011 – The Baby Jogger City Mini stroller is named one of the “Best Products of the Year” by Baby Bargains
  • 2017 – The Baby Jogger City Select stroller is named one of the “Best Convertible Strollers” by Baby Gear Lab
Baby Jogger Won Best Products of the Year in 2011

Voices of Parents

In my view, every parent has a story when they buy a stroller. Baby Jogger tells the most interesting story in the most unique way.

Baby Jogger has 35 years of experience in baby stroller manufacturing and their accessories. So, are they really worth it? What do other people say?

Baby Jogger has got a hefty amount of good reviews from customers who love its features, style, and durability.

Over 1,000 reviews on Trustpilot give Baby Jogger an average grade of 4.5 out of 5 stars. Customers love how easy it is to fold and unfold the strollers, how smooth and steady they are on different terrains, and how sleek and trendy they look.

However, not all of it is perfect. Baby Joggers also received some backlash because some think they are too pricey for what they offer.

The verdict? Well, it depends. I like the comfort, quality, and convenience it brings to me. So, 5 stars rating from me. 

Future Plans and Innovations for Baby Jogger

Baby Jogger is always trying to bring something innovative to the table. Though safety and quality are the main focus, they always try to get more and more to their stroller.

Baby Jogger is currently focusing on technology in strollers

One thing that Baby Jogger is especially interested in is technology. The company is looking into ways to add technology to its strollers, such as sensors that track a child’s temperature or heart rate. This would allow you to maintain a tight eye on your child’s health.

Frequently Asked Questions

1. Who Founded the Baby Jogger Company, and When?

Baby Jogger was established in 1984 by Phil Baechler, a journalist who wanted to spend more time with his infant son without sacrificing his love for jogging. He engineered the first jogging stroller.

2. Does Baby Jogger Offer a Warranty on Their Products?

Yes, Baby Jogger offers a limited lifetime warranty on the stroller’s frame and a one-year warranty on the fabric and other parts against manufacturing defects. 

3. What Makes Baby Jogger Stand Out From Other Baby Product Manufacturers?

Baby Jogger stands out due to its history of innovation and commitment to quality. They invented the first jogging stroller and have continued to innovate, with patents for features like quick-fold technology.

4. How Does Baby Jogger Ensure the Quality of Their Products?

Baby Jogger has a rigorous testing process to ensure each product meets high safety and quality standards.

5. Where Can I Buy Baby Jogger Strollers?

You can purchase Baby Jogger strollers from their official website or through trusted online retailers such as Amazon, Walmart, and Target. They’re also available in physical stores like Buy Buy Baby and select specialty baby product stores. Always buy from authorized sellers for the best service and warranty support.

Wrapping Up

In the past 35 years, Baby Jogger has become a worldwide name known for quality, safety, and new ideas. The company’s dedication to meeting the ever-evolving requirements of parents has made it a favorite among families worldwide.

As Baby Jogger looks to the future, it will continue to create and grow while staying true to its core values of safety, excellence, and innovation. 

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